Social media campaign:
join the club!
Effective recruitment of dockworkers in Rotterdam.
- Client
- C. Steinweg Group
- Subject
- Recruitment
communication - Tags
Like many companies, Steinweg Netherlands faced a shortage of dockworkers for its Rotterdam locations. Together, we developed and launched the recruitment campaign Join the Club, aimed at attracting new employees to this logistics service provider.
Strategy
The campaign targeted individuals considering a career switch. We focused on people aged 25–50 with vocational diplomas who were ready for a new challenge in port logistics. The strategy centered on three key drivers: personal growth, outdoor work, and job variety.
Branding
With the slogan ‘Join the Club’, we highlighted the benefits of working at Steinweg. The campaign was designed to appeal to the target audience, showcasing the dynamic and exciting opportunities of a career in the port.
Activation
We developed a powerful recruitment campaign for Steinweg, covering everything from concept and branding to conversion-optimized landing pages and media strategies. This ensured maximum visibility and engagement.